Station Profile

 

DWWW, 774 kHz is a music, news, & public affairs AM radio station operated and owned by Interactive Broadcast Media, Inc (IBMI) with Mr. Fred Davis as its general manager.

 

The Station’s studio is located on the 8th floor of the Atlanta Center Building along Annapolis street in Greenhills, San Juan. It’s transmitter is located in Barrio Tagalag, Polo, Valenzuela.

 

DWWW 774 broadcasts at 25,000 watts to Metro Manila, Pampanga, Tarlac, Bataan, Nueva Ecija, Zambales, Aurora, Cavite, Laguna, Batangas, Rizal, Quezon, Palawan, Occidental Mindoro, Oriental Mindoro, Marinduque, Romblon, Catanduanes, Masbate, and Camarines Norte.

 

Our listener profile:

 

76.3% - 40 years & Up*

21.6% - 10 to 29 years*

60% male, 40% female*

Broad C2DE Socio-Economic Class*

98% Listener loyalty†

 

* Nielsen Radio Audience Measurement Survey, (Mega Manila, December 2013)

† Nielsen Project Gold Bars Study.

 

DWWW 774’s station manager is Mr. Enrico Canoy.

 

Engr. Cervantes Nicodemus is the Head of the Engineering / Technical Department.

 

Nina Manzanares-Agu is the Head of News & Public Affairs / Traffic.

 

Marketing & Airtime Sales are handled exclusively by Echo Media Marketing Innovations Inc (EMMIC) with sales managers, Lito Jabonillo & Linda Saludo.

 

 

Station Profile

 

DWWW 774 began its first commercial broadcast on October 31, 1996 in #23 E. Rodriguez Sr. Ave, Quezon City. It was operated and managed by broadcast veteran Rene Palma and businessman / avid music lover, Roberto Bacsal.

 

The station’s programming back in 1996 was bold and innovative, and somewhat reckless in an AM media landscape dominated by hard-hitting news commentaries, around-the-clock news, and loud-mouthed radio anchors. Who ever heard of an AM station doing music programs for more than half of its broadcast hours? DWWW 774 did and never looked back.

 

DWWW’s music programming was a mix of 50s & 60s standards, 70s, Kundiman, OPM, light rock, love songs, blues, instrumental, and country. Taking into account the growing maturity of AM radio listeners, the station used this programming to quickly cut through the clutter of AM radio talk and capture a larger audience. It was this unique program proposition that propelled DWWW to the #4 spot in the Mega Manila AM ratings and carved a strong niche against rival stations.

 

The station was able to maintain its ratings, featuring a team of respected music anchors like Art Galindez, Vic Morales†, Lilibeth Nacion†, Larry Damian as well as news & public affairs personalities Sonny Escudero, JB Baylon, Bernie Dizon, and Heidi Sison among others. Unfortunately, due to the untimely passing away of some of its beloved anchors and transition of staff to other networks, the station was not able to grow its listener base further and faced challenges from rival AM networks introducing their own music programs.

 

In 2011, DWWW, under new management led by Fred Davis, took up the challenge to grow the station’s listener base and improve overall programming. Significant change followed soon after:

 

Experienced and music savvy anchors were brought to fill in the void left by the absence of past personalities, which generated new interest among its very loyal listeners. The station’s music library was overhauled and re-organized, playing only popular and even rare standards never heard on-air. Lastly, all programs were streamlined, aligned, and packaged under the new station branding which was born out of the insight that “music plays an important part of our life by helping us relive and remember important events of our past.”

 

On November 2, DWWW 774 “The Music of Your Life” was born, broadcasting from its new home in Greenhills, San Juan, to all Filipinos in Mega Manila as well as the rest of the country and the world through its live internet streaming channel.

 

The impact of the station’s re-launch was so significant and so successful that in just a month’s time, it was able to finally grab the #3 rating from DZRH, an institution in Philippine AM broadcasting.

 

In 2012, DWWW was able to capture more listeners by headlining top rating music programs like “Ikaw, Ako, at Ang Awit” with Larry Damian (#1 12nn-5pm slots), “Minsan May Isang Awit” with Ely Buyco (#1 from 11am-12nn slots), “Saturday & Sunday Memories Specials” with Fred Winston (#1 or #2 in the 12nn-6pm slots), and its the other music programs.

 

It was also able to maintain competitive news and public affairs offerings: the award winning agri-business program “Kaunlaran Sa Agrikultura” (Sundays, 4:30am-7:30am); health & wellness program  “Doctor’s Orders” with former health secretary, alternative medicine & homeopathic advocate Dr. Jaime Galvez Tan (Mon-Sat 7:30am-8:30am); radio commentary & audience participation program “Opinyon Mo, Opinyon Ko” with Ely Buyco discussing today’s hottest issues with audience participation; and the daily news program “774 News Ngayon” hosted by Ely Buyco & Rose Sanchez.

 

In January 2013, after further signal and programming tweaks, DWWW 774 finally overtook DZBB, one of the country’s top 2 media networks, and became the #2 AM radio station in Mega Manila (KBP-Kantar Research Study).

 

Before the end of the year, DWWW 774 also became the #2 radio station in Mega Manila (Nielsen Radio Audience Measurement Survey) from Monday to Saturday and the #1 radio station on Saturdays according to the same study.

 

To date, DWWW 774 has maintained its position and continues to attract more listeners, delighting them with solid, topnotch, entertaining, and dominant-rating music programs as well as news and public affairs programs that are relevant, informative, credible, and competitively rating, as well.

 

DWWW 774 continues to innovate and change the traditional Philippine AM radio landscape with its unique programming format backed up by a lean & mean team of dedicated & passionate DJs, anchors, news writers / reporters, and broadcast technicians.

 

DWWW 774, Your Ultimate AM Radio.